Category Archives: In the Media

World Consumer Rights Day : NEEV finds a mention in Guardian Magazine & Sarai at Toria

World-Consumers-Rights-DayToday is World Consume Rights Day. I take this as an opportunity to remind all of you the power you hold as consumers to change the world you live in. Your simple act of buying, purchasing or choosing how and where you spend your vacation can be an act of making this world a better place. Even as you enjoy, you can rest with a much deeper satisfaction of having played your part in taking care for the earth.

No purchasing decision exists that does not itself imply some moral choice, and there is no purchasing that is not ultimately moral in nature. So Ethical consumerism can be defined as the practice of purchasing products and services produced in a way that minimizes social and/or environmental damage, while avoiding products and services deemed to have a negative impact on society or the environment.

As you already may know that NEEV being a social enterprise, your decision to buy NEEV products helps in social and environmental ways.

  • Socially : Provides dignified employment to rural women. Helps young women to complete their degrees. Aids housewives to complement their household earnings. Provides a humane atmosphere of work, free from exploitation and in dignified labour. NEEV also runs a low cost English Medium School in the village for Integral Education of children, thereby causing all round development of society.
  • Environmentally : Creates products with absolutely no or very few chemicals. No pollution caused to surroundings. No sound, smoke or effluents produced in the process of manufacture. More and more land being brought under cultivation of herbs, thus leading to greening of the village. At present NEEV grows it’s own Aloe Vera, Mehendi, Rose and some other herbal plants.

NEEV Herbal Products are supplied to various other Social Enterprises, one of them being Sarai at Toria, an Eco Lodge situated in Panna National Park, Madhya Pradesh. Recently one of the travelers to this lodge, Mr HM Jackson, happened to use NEEV products and was enthused enough by them to make a small mention about them in the Guardian Magazine. Since the article mentions several Socially responsible initiatives in India, I thought today would be a good day to share not only the article but also about our good friends – Sarai at Toria.

The article can be found at

The Guardian

The Guardian 2

Joanna, who along with her husband Dr. Raghu founded the eco-lodge, has been a great friend of NEEV and has not only religiously stocked NEEV products at her lodge but has actively been spreading the word of NEEV to all travelers. Our sincere thanks to them for being such good friends and for their wonderful initiative. Their website is

I am including a detailed write-up along with pictures about Sarai at Toria so that if any of you are interested, you may consider spending your vacations here.



Celebrating International Women’s Day : Article on Shikha in Womenia Magazine

Dear Friends,


Today is International Women’s Day. On this occasion, I am reproducing an article on Shikha and NEEV Soaps that appeared in online Womenia Magazine last month. The article can be found at . I am reproducing the same article below.

Womenia Emblem

The  aim of Womenia Magazine is to “help the new Indian women to break free of limitations, and disempowering thinking, get in touch with their own needs, and achieve balance and harmony in all areas of her life and get connected to the news world.” It profiles women achievers who have overcome obstacles or demonstrated courage to rise above their circumstances and get where they are today.

Shikha wrote a beautiful forward to this article, which I am sharing below. Following it is the article which appeared in Womenia Magazine. It is Hindi.

I often wonder what is special about Neev Soaps, and what would I want people to know about it. For sure it is a social enterprise giving dignified livelihood to rural women. But every time, I say this much, I feel that I haven’t been able to convey the true essence of what Neev Soaps is. It is surely not about how many soaps we sell and to how many shops. It is about the radiance on the face of each girl who is a part of the Neev Soaps team. It is about their giggles, their unique role in the whole process which they carry out completely on their own, energized by their spirit rather than by any kind of fear. It is about their spontaneity, their natural and true being, their togetherness and their creativity. To my eyes its a miracle what these girls achieve, laboring ever so happily for hours together, producing fragrant experiences for us. The photographs enmeshed in the article catch some essence of the spirit of Neev Soaps. I am grateful to Priya Shandilya for  writing and publishing this article on Neev Soaps.”

 Womenia Magazine

महिलाओं को भी मिला रोजगार

  • 2/15/2017 8:24:30 PM
  • फोकस

प्रिया शांडिल्य

देसी और हर्बल प्रोडक्ट की ओर लोगों का रुझान बढ़ाने के लिए शिखा ने नीव की शुरुआत की थी और आज इसकी लोकप्रियता इतनी बढ़ गई है कि विदेशों में भी इसकी खूशबू फैल रही हैं. शिखा की आठ साल पहले शुरू की गयी हर्बल प्लांटेशन के प्रोडक्ट की  भारत सहित जापान, सिंगापुर, न्यूज़ीलैंड आदि देशों में भी खूब पसंद किया जा रहा है.

anurag and shikha

शिखा मूलरूप से फरीदाबाद की रहनेवाली है. शादी के बाद शिखा झारखण्ड राज्य के जमशेदपुर में बस गयी. साल 2007 में अपने पति अनुराग जैन के साथ मिलकर शिखा ने एक छोटी सी हर्बल प्लांट की शुरुआत की. इससे पहले नीव ट्रस्ट नाम से उनकी एक संस्था चलती थी. जो की गरीब तबके की महिलाओं और लड़कियों के हित में काम करती है. यह संस्था जमशेदपुर के पास ही हुरलुंग गांव में स्थित है. जब शिखा इस संस्था से जुड़ी तो उसके मन में महिलाओं के लिए कुछ अलग करने की ख्वाहिश जागी. अपने इसी ख्वाहिश को नीव उत्पादों के ज़रिये आकार दिया शिखा ने.

जब हर्बल प्लांटेशन की नींव रखी गयी तो इस फैक्ट्री में प्राकृतिक उत्पादों का निर्माण तय किया गया. फिर आस- पास के गांव की लगभग 200 औरतों को हर्बल साबुन, शैंपू, तेल, इत्यादि घरेलू सामान बनाने की ट्रेनिंग दी गयी. धीरे धीरे और महिलायें इससे जुड़ती गयी. शुरुआत में तो दस बीस उत्पाद ही बनाये जाते थे, मगर आज नीव हर्बल प्लांटेशन की अपनी 100 से ज्यादा उत्पाद है. वर्तमान में 30 से ज्यादा महिलाओं को शिखा ने नीव के ज़रिये रोजगार से जोड़ा. आज वह महिलायें खुद का और अपने परिवार को आर्थिक मदद देने में समर्थ है. शिखा की इस पहल से आगे और भी महिलायें को रोजगार मिलेगा.

Shikha with women 1

नीव प्लांटेशन में प्राकृतिक जड़ी बूटियों से हर्बल प्रोडक्ट बनाये जाते हैं. वुमनिया से बातचीत में शिखा ने कहा कि  नीव का मक़सद लोगों को आयुर्वेद और एरोमा थेरेपी का एक मिश्रित स्वाद देना है जिससे लोग अपनी प्रकृति से जुड़े और खुद को स्वस्थ रखें. भारत में 175 जैविक (आर्गेनिक) दुकानों में नींव के उत्पाद सप्लाई किये जाते हैं. इसके अलावा 7 अन्य देशों में भी नीव के उत्पादों की काफी मांग है.

नीव की खासियत है की ये फल फूलों से बना होता है और इसमें किसी प्रकार का कोई केमिकल नहीं इस्तेमाल किया गया. शिखा को नीव हर्बल प्लांटेशन के लिए उन्हें बेस्ट खाद्य विलेज इंडस्ट्री के लिए राष्ट्रपति से भी सम्मानित किया गया है. शिखा को फेमिना मैगज़ीन के लिए भी नामांकित किया गया था. इन सब के अलावा शिखा को उनके कार्य के लिया काफी सराहना मिली है.

shikha with women 2


Interview of Anurag with Tuhin Sinha on Radio 92.7 Big FM – Misaal Series

Last Sunday I was interviewed by Tuhin Sinha in Radio 92.7 Big FM.

Part 1 of the Interview

Part 2 of the Interview

Tuhin is a well known author and social commentator who narrates a social empowerment series on 92.7 Big FM Jamshedpur and Ranchi called “Misaal”. The show profiles people who have creditable work in the uplift of society.

We sincerely thank Tuhin for profiling the work of NEEV in the Misaal series. Co-incidentally Tuhin’s son’s name too is Neev J

I am including some interesting facets of Tuhin’s work


Starting in 2006, Tuhin has written five novels. They include of Love And Politics, The Edge of Desire, The Edge of Power, 22 Yards and That Thing Called Love. He is credited for inventing the genre of political thrillers in contemporary Indian writing. A review of his book, Of Love And Politics in The Hindu, published in December 2010, wrote, “In today’s age, it is commendable to have a writer like Sinha who can so adeptly weave Shakespearean phrases with Shashi Tharoor-esque aplomb in his work” – The Hindu.

Of Management and Politics talk series

With a view to educate the youth and understand their viewpoint on contemporary national and social issues, Tuhin has initiated a talk series called Of Management and Politics. The first two sessions took place at XLRI, Jamsedpur and the Symbiosis Institute of Management and Human Resource Management, Hinjewadi, Pune. The driving objective of the initiative is to bring a significant change in the common perceptions towards politics and to encourage the youth to participate more in the political system of India. In the next few years, Tuhin intends to take this series to every part of the country.

“Love Thy Leader” series

In March–April 2010, Tuhin wrote a controversial four-part series of columns called “Love Thy Leader” for Times Life of The Times of India. Each column dwelt upon a romance, involving a key political figure. The column disputed existing notions and sought to provide a differential perspective about facts that have often remained clouded in history. While the first column delved into the power play in the Sarkozy-Bruni romance, the second questioned the veracity of the Akbar-Jodha hyphenation, the third probed the possible political implications of the Nehru-Edwina romance, while the last one dwelt upon the bond between Hitler and Eva Braun, which still remains shrouded in mystery.

Article on Shikha on Women’s Equality Day


Women’s Equality Day commemorates 26th August 1920 when votes to women officially became part of the US constitution. This day marks a turning point in the history of the struggle for equal treatment of women and women’s rights.

In 1920, the day stood for the result of 72 years of campaigning by a huge civil rights movement for women. Prior to movements like these, even respected thinkers such as Rousseau and Kant believed that woman’s inferior status in society was completely logical and reasonable; women were ‘beautiful’ and ‘not fit for serious employment’.

Over the next century women proved the hollowness of these notions. But even in 2015 I can say that Women’s Equality is a mere dream for the majority of the women living on earth. Through our work in NEEV Vidyalaya (School), NEEV Herbal Cosmetics and NEEV Community for Integral Living, we are trying to redress the suffocating and inhumane inequalities that exist in our society even till today.

Through the Rural Kids Sponsorship Program of NEEV we have been able to admit many girl children in NEEV School and empower their lives permanently. Through the NEEV Herbal Cosmetics we have been able to provide economic empowerment to girls in the village by providing them with a dignified means of livelihood. And ultimately through NEEV Community for Integral Living, a venture still in the making, we are planning to create a forum for living, demonstrating and sharing a life lived with love, freedom and equality between men and women.

I thank all our friends of NEEV who have stood by us in our endeavour and who almost every day continue to pour their love, support and wishes for our endeavour whether it is by sponsoring children at NEEV School or buying NEEV Herbal Products or simply by dropping in a mail and a few good words.

I hope that all of us can continue this journey and together we create a world of equality not only in letter but in spirit too 🙂

(I thank Prabhat Khabar for carrying this small article on Shikha). The title reads in English as “Thinking on Natural Beauty Leads to Success”.

NEEV’s message on World Environment Day – News Article in Dainik Bhaskar

A few days back, I shared with all of you that a case study done on NEEV by Saurav and Sanjana, two students from XLRI Business School came runner up in the in Social Entrepreneurship track of International OIKOS Case Writing Competition. The title of the case study was, “Building a Sustainable Enterprise with the Power of Local Communities – The Journey of Neev Herbal Handmade Soaps”

Mr. Sanjay Prasad of Dainik Bhaskar did the noble word of publishing a detailed article of this in the newspaper (4th June 2015) Dainik Bhaskar, just a day before World Environment Day. I am including the news clipping in this article. Inadvertently the news article and the case study done by Saurav and Sanjana became the message of NEEV for the World Environment Day.

The complex issues of environment deterioration, the ensuing loss of human lives due to climate change, and destruction of livelihoods based on collapse of natural systems cannot be resolved by fragmented approaches. Instead of merely tinkering with systems, the problem has to be tackled in an Integral Way. An Integral Living is a holistic way of approaching life where man deeply  understands and appreciates his relationship with himself, his relationships with people around him and with nature. The environmental and climate change problems that we witness on a global scale today are the result of the imbalance between man’s relationships. Man’s insatiable greed and seeking for material power, a path which he has been following since millenia is gradually leading to an unprecedented distress in social, political and environmental systems.

A fundamental paradigm shift is required, a shift that is not merely “intellectual” but “intgeral” – one which involves the body, mind, soul and spirit. We need a combination of Social Entrepreneurship and Spirituality to address the huge and complex challenges that face man. Each alone, pursued exclusively in their own domains, cannot solve these problems. It requires every human to be seriously responsible for the whole instead of persisting with an individualistic and competitive lifestyle or personal salvation. Being responsible takes effort. When we see the whole, when we see the world, it’s degradtion, deprivation and suffering, the total seeing of it creates an Integral Action. But if we fear to see or see with a lens distorted by desire, we fail to perceive the real, the looming crisis. It’s up to us whether we as humans face the crisis like ostriches, burying our heads in the ground, or we rise up in our stature and live in our full glory as compassionate human beings.

I really appreciate Saurav and Sanjana for their report. At NEEV we have interacted with thousands of people. Most of them are able to only perecieve a portion of work we do, the portion which suits their interests. I was surprised as well as happy to see that both these children were able to percieve the Integral Vision of NEEV and displayed a rare courage to publish it in toto in their paper. I loved Saurav’s remark in the newspaper in which he states that more than the award it is the inspiration to follow the path of NEEV that he finds important. Awards cannot solve our problems, for what we require is something beyond recognition and a pat on our backs. We have to be moved by a sense of utter seriousness ignited by an awakened intelligence. We have to be able to pursue truth without the glamour and glitz of awards, recognition or limelight.

I am just providing a few snippets from their published paper after the newspaper clipping.

Some Snippets from Saurav and Sanjana’s Case Study

Poverty, illiteracy and gender discrimination have been the underlying factors that have stifled development in the villages of Jharkhand state in northern India. In 2006, Hudlung village located in the outskirts of the steel city of Jamshedpur was acutely stricken by poverty with about 80% of the population living below the poverty line, as defined by the Government of India. Gender discrimination against females was also a rampant practice and avenues of education as well as employment were few and far between. The men of the households used to work in the paddy fields or as contract laborers in the steel industry, while the women took care of household chores. This abysmal situation was prevalent when the Jains, Anurag and Shikha, decided to initiate a new paradigm of socio-economic empowerment of the local community. In 2007, they started Neev Herbal handmade Soaps with the vision to produce the highest quality hand crafted herbal products while providing a dignified means of employment for rural women and rejuvenating the rural economy. The enterprise has since had a remarkable transformative effect on the village community. All employees of Neev are women from the local community itself. The organization also started the Neev School of Integral Learning catering to the holistic educational needs of the children in the village, especially of the women who worked in the Neev soap factory. The most admirable aspect of this social venture was the founders’ vision of adhering to the triple bottom line business model encompassing people, planet and profit. The manufacturing of products is entirely based on the cold process method which unlike conventional manufacturing processes doesn’t use any energy consuming industrial machinery. Neev Soaps are made by hand using a wide range of natural ingredients grown in its gardens or sourced from cultivators from across the country. It is quite remarkable that none of its products use chemical ingredients.

Based out of the tiny hamlet of Hudlung in Jharkhand state of India, Neev, which stands for New Education and Environmental Visions, was conceived by its founders, Anurag and Shikha Jain as an alternative form of living, disconnected from the scourge of capitalism. Anurag Jain, one of the two co-founders of Neev, has been deeply influenced & inspired by the philosophies of J Krishnamurti and Sri Aurobindo, and wished to establish a venture that would work towards the greater good of society.

Anurag says, “We started Neev as a new paradigm of sustainable living. We don’t fit into what is traditionally considered as social entrepreneurship. We are not the darlings of the social entrepreneurship circle because of our radical deviance from the established model. What we see today in the name of social entrepreneurship is more often a corporate approach where the focus is solely on the numbers rather than impact or the awareness generated. Our aim is to bring about a conscious change in the mindset of the masses towards sustainability. Unfortunately for us, levels of consciousness can’t be crudely quantified by numbers!”

Neev aims to emulate harmony between the mind, soul, body and the spirit through the concept of Integral living. The founders drive the Forum for Integral Living that facilitates dissemination and interaction on spiritual issues. Anurag had also been deeply influenced by the philosophy of the legendary, J.Krishnamurti, in his spiritual journey. He shares deep thoughts on how Neev’s initiative to promote Integral Living will become a life altering experience for those seeking the ultimate truth. There is also a blueprint to develop a Center for spiritual awakening which would help members become more conscious of their entire mind and gradually come to be a witness rather than a doer or thinker. Anurag opines that as human beings, we would ultimately have to realize that we are witnesses within a larger scheme of things and our role is to perform our karma earnestly and to the best of our abilities. Neev is strongly focused on broadening the outreach of Integral Living as a harmonious way of life.

Shikha Jain, co-founder of Neev and Anurag’s wife, pitches in, “We focus more on depth rather than width – that is the central philosophy of Neev. What the corporate world and the society in general needs today is orientation towards ethics and human connectivity. We at Neev have the vision to take it to the next level.”


NEEV Case Study Comes as Runner Up in Global OIKOS Case Writing Competition

This is to share that a case study done on NEEV by two students of XLRI School of Business Management – Saurav Kumar Das and Sanjana Grover has come runner up in the Social Entrepreneurship track of International OIKOS Case Writing Competition. The title of the case study was, “Building a Sustainable Enterprise with the Power of Local Communities – The Journey of Neev Herbal Handmade Soaps”

This is the second time a case study on NEEV Soaps has featured in an international competition. Way back in 2009. two students of XLRI, Mahima and Rashmi had prepared a case study on NEEV Herbal Handmade Soaps sent their abstract in the 6TH Annual Satter Conference On Social Entrepreneurship organized by Stern School of Business, New York University and their abstract was selected.

We thank Prof Madhukar Shukla of XLRI who has always been a great support for NEEV and to Saurav and Sanjana  for presenting the true spirit of NEEV to the world and hopefully this goes some way in NEEV’s vision and mission of bringing a transformation of consciousness.

About OIKOS (from their website)

Oikos is an international student-driven organization for sustainable economics and management. Founded in 1987 in Switzerland, we today empower future leaders to drive change towards sustainability worldwide.

Our programs embed environmental and social perspectives in faculties for economics and management. They comprise conferences, seminars, speeches, simulation games and other initiatives to transform teaching and research. They promote the integration of sustainability in curricula. And they provide platforms for learning, creating and sharing solutions.

The heart of our organization are our student members that turn ideas into action in currently more than 40 oikos chapters around the world. They are supported by a global community of oikos alumni, advisors, faculty, and partners, as well as an international team based in Switzerland.

The Details of the Winners (can be found at

Faculty from Portland State University, Rotterdam School of Management and IBS Hyderabad win first prizes in oikos Case Writing Competition

28 May 2015

We are proud to announce the winners of this year’s oikos Case Writing Competition: the first prize in the Corporate Sustainability track is awarded to Madeleine Pullman, Jacen Greene, Devin Liebmann, Nga Ho and Xan Pedisich from Portland State University (US) for their case “Hopworks Urban Brewery: A Case of Sustainable Beer”. In the Social Entrepreneurship track, the first prize goes to “Fairphone: Organising for Sustained Social Impact” by Onajomo Akemu and Gail Whiteman from Rotterdam School of Management, Erasmus University (Netherlands). The first winners of the recently launched Sustainable Finance track are Debapratim Purkayastha and Manish Agarwal from IBS Hyderabad, IFHE University (India) for their case: “Dr. Jim Yong Kim’s Dilemma: International Finance Corporation and the Tata Mundra Power Plant”. You find the second and third prizes as well as the runner-up below. Congratulations!

Many authors have already announced to publish their cases in our oikos free case collection very soon. We will keep you posted.

After the 2015 competition is before the 2016 competition and you are invited to participate: the oikos Case Writing Competition supports the writing of new high quality teaching cases on Corporate Sustainability, Social Entrepreneurship and Sustainable Finance. The submission deadline will be in December 2015. Details will be published here in due course. Submitted case studies should be suitable for use in management, entrepreneurship or finance education and should be related to real issues faced by organisations and individuals. An international panel of more than 30 leading faculty members evaluates the cases in a double-blind, two-stage review process and gives written feedback to all authors. The first prize in each track is 5000 Swiss Francs, the second prize 2000 and the 3rd 1000.

Winners of 2015 Competition

Corporate Sustainability Track

1st Prize
Hopworks Urban Brewery: A Case of Sustainable Beer by Madeleine Pullman, Jacen Greene, Devin Liebmann, Nga Ho and Xan Pedisich (Portland State University)

2nd Prize
Apple and Conflict Minerals: Ethical Sourcing for Sustainability by Debapratim Purkayastha and Adapa Srinivasa Rao (IBS Hyderabad, IFHE University)

3rd Prize
The German ‘Energiewende’: RWE’s Strategic Choice by Timo Busch and Marcel Richert (University of Hamburg)

Planned Succession at Berrett-Koehler Publishers: Institutionalizing the “BK Way” and Protecting BK Values for Future Success by Murray Silverman and Sally Baack (San Francisco State University)

From Sweatshops to Sustainability: Wal-Mart’s Journey in Bangladesh by Surojit Mahato and Indu Perepu (IBS Hyderabad, IFHE University)

 Social Entrepreneurship Track

1st Prize
Fairphone: Organising for sustained social impact by Onajomo Akemu and Gail Whiteman (Rotterdam School of Management, Erasmus University)

2nd Prize
Sistema Ser: Scaling Private Health Care for the Base of the Pyramid by Silke Bucher (HEC Montréal), Urs Jäger (INCAE Business School) and Andrea M. Prado (INCAE Business School)

3rd Prize
Arunachalam Muruganantham: A Social Entrepreneur Innovating in a Woman’s World by Doris Rajakumari John (Amity Research Center)

Building a Sustainable Enterprise with the Power of Local Communities – The Journey of Neev Herbal Handmade Soaps by Saurav Kumar Das and Sanjana Grover (Xavier School of Management)

Roba Amiga: Social Entrepreneurship in Textile Waste Management by Daniel Arenas, Pablo Sánchez and Solange Hai (ESADE Business School)

Sustainable Finance Track
Dr. Jim Yong Kim’s Dilemma: International Finance Corporation and the Tata Mundra Power Plant by Debapratim Purkayastha and Manish Agarwal (IBS Hyderabad, IFHE University)

NEEV Herbals listed as one of the 11 Cruelty Free Skin Care Products in India by Alternative Magazine

Just a couple of days ago I was showing my daughter some videos on the inhumane and grotesque cruelty inflicted on animals for testing of cosmetics by some of the world famous brands. Consumerism is not a value neutral behaviour. By the choices we make as consumers we can either support an inhumane and cruel world or to a world that is built on the values of sustainability and compassion.

Our reason for starting with NEEV Herbals venture was to create ethically conscious consumerism. Not only does buying of NEEV products ensure that you are not instrumental in causing cruelty of animals but also conserving the environment from harmful effects of chemicals. The beneficial effects actually do not end here. Perhaps the greatest benefit is the education of rural children that is given by NEEV.

NEEV has been also gradually greening areas with herbal cultivation as it’s capacity keeps growing organically along the years thus preventing lands from going into the hands of builders for creating concrete jungles.

I am including the article of Alternative Magazine mentioning NEEV, below. We wish to thank Alternative Magazine for making a mention of NEEV.

At last, I would like to send you all a reminder regarding the Rural Kids Sponsorship Program of NEEV. This is your chance to make the greatest contribution for individual, social and world transformation.

The Alternative

11 go-to brands for cruelty free skin care products in India

Want to be good to animals? Here’s a starter list of cruelty-free cosmetic products you can find in the country. Go for beauty that doesn’t harm.

Ask the experimenters why they experiment on animals, and the answer is: “Because the animals are like us.” Ask the experimenters why it is morally okay to experiment on animals, and the answer is: “Because the animals are not like us.” Animal experimentation rests on a logical contradiction.

The quote by professor Charles R. Magel probably sums up the situation of why animal testing continues for products. Thousands of animals suffer needlessly in cosmetic testing and animals like rats, guinea pigs, and rabbits, are subjected to a battery of tests like skin sensitization, skin irritation, eye irritation, oral toxicity, etc., to assess the safety of a product. It is estimated that 50% of these animals die in such tests.

With India becoming the first South Asian country to ban the import of animal-tested cosmetics last week, there is hope that no animal will ever have to go through agony so that we are able to use a lip balm or a moisturiser with reassurance.

In the meantime, if you as a consumer care for the animals then there is something you can do about it. Opt for brands that declare themselves cruelty free. Look out for a certified Vegan logo or a PETA logo that declares that the product and their ingredients cruelty free. Or look out for a Leaping Bunny sign that signifies that the product is animal friendly. For your easy reference here is a brief list of 10 such cruelty free products available in India.

1. Omved


Omved declares itself as a 100% conscious company and believes in Ahimsa and sells only cruelty free products. They have a variety of products for skin, hair care, baby products, essential oils etc. They do not conduct animal testing on their products and do not sell products in countries that require animal tested products. Their shops are located in Mumbai and Pune and they also stock their products in specific stores all over the country. The products of Omved have also been certified by PETA and Safe Cosmetics.

2. Rustic Art


Rustic Art describe themselves as Nature Lovers and bring out products that are close to nature. Their product range includes baby care, hair and body care, pet care, bath essentials etc. The ingredients are natural without chemicals or artificial colours and contain certified organic ingredients. Based in Maharashtra they are PETA certified as well.

3. The Body Shop


Want to be good to animals? Here’s a starter list of cruelty-free cosmetic products you can find in the country. Go for beauty that doesn’t harm.

The beauty range products of Body Shop are declared ‘ethically made’ and inspired by nature. With over 2,500 stores internationally, each of their product is animal free and vegetarian.

4. Unived Health Care Products


Skin care, hair care, herbal products, dietary supplements, sports nutrition etc. forms the product range of Unived Health Care Products. Located in Mumbai the products are all 100% vegan and are certified by PETA India and the Vegan Society – UK.  Its founder, Amit Mehta, believes in bringing natural vegan products to the world. And most of their products are inspired by nature and are brought out after extensive research.

5. Forest Essentials

forest essentials

Forest Essentials believes in the philosophy, “If you cannot eat it, do not use it on your skin.” Each  of their products is made the traditional way and if possible hand made. They have a range of beauty products in body, hair and facial care, massage oils, bathing toiletries and essentials. And their products are never tested on animals. Their products are available in most major cities like Chennai, Hyderabad, and Bangalore.

6. Surya Brasil

surya brasil

A member of both PETA and Vegan Action, Surya Brasil products are natural, vegan, and never tested on animals. Their product line consists of body care, hair care, styling gel, and skin care products. And they have their offices in USA, India, and Sao Paulo. Their products are available in most Indian cities including Kolkata, Lucknow, Bangalore, and Delhi.

7. Trumount Cosmoceuticals


Trumount Cosmoceuticals is an ISO 9001:2008 company that believes in producing products that are 100% vegan and cruelty free. The brand VOTRE is India’s patented bio cosmetic brand that is the project of Trumount Cosmoceuticals. The products are PETA certified and are sold in over 10 countries. Their skin range products can be bought through e-commerce sites and TV shopping channels like CNBC Home shop.

8. Lotus Herbals


Lotus Herbals offers a wide range of skin, hair, sun care, and makeup products in India and abroad. A cosmetic brand in India, Lotus Herbals uses herbal ingredients in all its products instead of chemical based animal tested ones. The company has earned the ISO 9001(2000) certification and believes in using the holistic power of herbs for their beauty and cosmetic line of products. Their products can be purchased at their web store.

9. Neev


NEEV (New Education and Environment Visions) produces a variety of handmade, all-natural cosmetic products like soaps, shampoos and hair oils. They are made by the tribal women of Jharkhand, and all ingredients are sourced from the forest or NEEV’s gardens. The products are certified by ITL Labs as Grade A soaps, and certified as Ayurvedic Products as per standards of AYUSH (Government of India). They train and employ women from the Hurlung village, and educate bright children belonging to the deprived sections of society at the NEEV public school, and when you buy their products, you support these causes as well.

10. Nirvaaha


Nirvaaha deals with products ranging from personal care – soaps, shampoos, oils to health care- medicinal oils, food products to household items. All their products are 100 percent chemical free, cruelty free, and are made from natural and organic ingredients. They believe that  as even small household items like cleaners and dishwash liquids leave their footprint on the environment, why not make that impact a positive one. This philosophy makes Nirvaaha a truly sustainable brand.

11. Lush


Lush is an international brand of cosmetics and skin and personal care products. All their products are made from organic and natural ingredients and they are strictly against testing products on animals. They have an extremely wide range of products and are known for their unique and interesting products like the solid shampoo bar. They also adopt sustainability practices right from sourcing raw materials to packagingto transporting their products. There is tons to be said about this brand, so you should visit their website!